09.07.2020 Development concept for Gouda city hall
The Gouda city hall, a beautiful building from 1459 in the middle of the ‘Markt’, has been in use by the TeKa Group. The owner has the desire to give this location a much stronger connection with Gouda and to ensure that many more people can enjoy. For that reason, Imagine Leisure was asked to create a concept book.
Imagine Leisure has started a market analysis to gain insight into the catchment area, the demographic data of the inhabitants, what the tourist profile looks like and what kind of leisure is already available in Gouda and surroundings. Based on the market analysis, the next step was creating the concept. Given the special and authentic location, the theme and storyline are crucial. In this step Imagine Leisure asked the SMILE of Experience and Studio Harm Hasenaar to participate in this project.
The final step is to prepare a global business case for the investment and operation. Based on this, it can be made clear that the initial investment is necessary to realize the concept and to what extent the exploitation is profitable. After this business case has been drawn up, the total in a draft book is delivered to the TeKa Group. The conceptbook will be ready after the summer.
28.06.2020 New Family Entertainment Center: Playdôme
A new indoor entertainment center with interactive karting, laser gaming, fun curling, hyper bowling, axe throwing and a restaurant. All this can be visited next year at the current Leisurepark Roosendaal, which will be completely renovated and will be called Playdôme Roosendaal. Responsible for these plans are entrepreneur Nicky Broos and his daughter. Until recently, Broos owned Skidôme and Indoor Skydive in both Rucphen and Terneuzen. Imagine leisure is hired to help with the realisation. It is a major project: together with a number of investors, over six million euros will be spent on the renovation and expansion of the current center. The project is also ambitious: in September it is planned to start construction so that the new center is scheduled to open to the public in early 2021.
The interactive form of karting is unique in Europe and hyperbowling can only be played in two locations in the Netherlands. There will be five lanes for funcurling and an area where axes can be thrown. This makes the proposition very strong in the Netherlands. And all in an alpine theme, with lots of wood and metal. Karting will go through the forest in a winter environment, fun curling in an igloo and laser gaming both under and above the tree line. The catering will serve dishes from the Alpine kitchen, from countries such as Austria, France, Italy and Switzerland.
07.06.2020 Lobby reopening Jumpsquare & JumpXL Trampoline Parks
Since mid-March, due to the Covid-19 measures, all trampoline parks of JumpSquare & JumpXL the Netherlands (and abroad) have been closed. After the lock-down with a duration of several months, the government has recently determined that various recreational facilities such as museums, cinemas and swimming pools may be reopened. Trampoline parks, however, are often labeled as indoor sports and therefore have not received permission to open their doors from June 1st. Imagine Leisure has been asked by the largest indoor jumping brand in the Netherlands to initiate the lobby for the reopening of its venues.
Due to intensive contact with the city councils, consultation with and support from sector institution 'HISWA-Recron' and by using the best arguments, almost all trampoline parks have now been allowed to open again, of course with due observance of the health and safety guidelines described in the emergency ordinances. Jumpsquare and JumpXL Nederland have drawn up their own sector-specific protocols that guarantee safe and responsible play.
14.02.2020 Research for The Hague sculpture exhibition
In the last decades, various kinds of sculpture exhibitions have taken place on the ‘Lange Voorhout’ in The Hague. However, this tradition has stopped since a couple of years. The municipality of The Hague has asked Imagine Leisure to conduct research into which new concept would be successful for this unique location and how such an exhibition can be realised.
The feasibility study started with a historical view of the various types of exhibitions that have been manifested at Lange Voorhout. In addition, an analysis of other sculpture exhibitions in Europe made clear how a new concept can distinguish itself. An extensive consultation of field experts and stakeholders in the city took place. This resulted in a concept description, including the conditions to realise it. One of the most important factors was the fact that this location requires working with renowned artists of international allure. It also became clear that it is important to link the exhibition to other, preferably indoor locations.
21.01.2020 Future scenario's Zeelandhallen
The recent months, Imagine Leisure worked on a analysis for Libema to develop various scenario's for the future usage of the eventlocation 'Zeelandhallen'. With an analysis of the leisure market, MICE market and business market, recent developments have been described. Based on this analysis, two scenario's have been created for redevelopment of the location. The results have been presented to the board of Libema and the municipality of the city. For both scenario's the pro's and con's have been added. Based on this advice, the board can make a strategic choice on the redevelopment of the Zeelandhallen.