21.03.2019 Visitor destination at TT World
We started a new project aiming to attract visitors all year round to the area of TT World. This plot is adjacent to the legendary Dutch TT Circuit Assen, which hosts international motorsports events such as the MotoGP, World and the Motocross of Nations. The historic track is located on the outskirts of the city of Assen, in the north of the Netherlands.
The track is a popular venue, but visitors tend to come for one-off events rather than viewing it as a destination in its own right. Our goal is to create a feasible concept for a new leisure destination. Based on the history and DNA of the location and review of the market, we'll work on developing a concept that is an addition to the location and is feasible.
01.02.2019 Concept book new attraction finalised
For the municipality of Vaals (The Netherlands), Imagine Leisure has presented the concept book for a new immersive experience as an option to redevelop the current city hall. The concept book includes the authentic story line and feasibility study. The attraction is a combination of a walkthrough attraction, added with a queste on the mythical attic that can be played inside the venue, but also in the surroundings. Our partner LDP was responsible for the market analysis and feasibility study and Kinetic Creative for the sketches.
03.10.2018 New project in Orlando
Imagine Leisure is supporting a new client with realizing a completely new and edgy concept for an attraction in Orlando! The attraction is one you’ve never seen before and is aimed for realization in Orlando, the theme park capital of the world, known for the most innovative attractions!
As soon as we can tell more about the attraction itself, we will provide an update. We are very excited about the concept and are proud to be a part of this project. Imagine Leisure will work on the business case and the financing.
24.08.2018 Development new leisure venue
We are proud and grateful that Imagine Leisure has been selected to guide the development of a new leisure initiative in Woerden. A beautiful themed leisure venue right in the heart of the most dense area of the Netherlands, between the cities om Amsterdam, Rotterdam, The Hague and Utrecht. We will start working on the development of the total concept for a new location, close to a beautiful lake.
14.08.2018 Hosting 2 events at EAS Amsterdam
Imagine Leisure hosts two events during the Euro Attractions Show September 2019 in Amsterdam. The first one being the CEO-talk 'Going Dutch', with CEO's of big Dutch attractions and museums. The second session is about 'Overtourism', with various experts in the business, discussing the development of tourism in the Netherlands and what this means for specific locations.
The Euro Attractions Show is the yearly European trade show for the leisure industry, organised by the IAAPA. The International Association of Amusement Parks and Attractions is for over 100 years the global representation of the attractions industry. They host global events and conferences that spread successful ideas and practices.