• 02.12.2019 Development of Het Sprookjesbos Valkenburg

    We're pleased to announce that we have successfully supported Innoxite Leisure in acquiring ‘Het Sprookjesbos’ Valkenburg, a theme park in the south of the Netherlands. This is a popular destination for families and young children, with an enchanted fairy tale forest theme. Innoxite has been operating the park since mid-2019 and has already increased turnover through improvements in marketing, merchandising and operations.

    But that's not all: the new operator will continue to implement improvements to the theming, as well as introducing new attractions. Imagine Leisure has secured the funding for this work, and some new attractions are already on their way to the park, including a stone-age themed train and a Flying Carpet. Together, Innoxite and Imagine Leisure have produced an extensive strategic plan. This will enable the operator to undertake work to improve the park further. The plan includes new attractions as well as more facilities to improve the guest experience and decrease weather dependency. The park will also host events in the future to attract a bigger audience.

  • 28.10.2019 Leisure acquisition Drenthe

    The province of Drenthe has the ambition to attract more visitors to the region. Therefor, we've been given the assignment to acquire new visitor attractions and strengthen the existing facilities.

    To realise this ambition, the first step is getting a clear a view on the existing facilities and the ambitions and goals from various stakeholders within the province. This includes data analysis, market research and interviewing the various stakeholders. Based on the information of this phase, step two is creating a strategic plan, including targets, quick-wins and long term aims. It also includes the necessary steps to take actually achieving those goals and getting visitor attractions to the region. After setting of the plan, it's also executed by us, reaching out to possible new operators and guiding the process of acquisition.

  • 15.10.2019 Completion leisure concept TT World

    We've completed our latest project, developing a concept to attract visitors all year round to TT World. The plot is adjacent to the famous Dutch TT Circuit Assen, where international motorsports events are hosted, such as the MotoGP, World and the Motocross of Nations. The legendary track is on the outskirts of the city of Assen, in the north of the Netherlands. A popular venue, however, visitors were coming for one-off events. Our client wanted it to become a destination in its own right, and we're proud of the results we've delivered! We hope to take next steps in realisation soon.

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  • 02.10.2019 Mapic Cannes: special invitation for Leisure Operators

    Imagine Leisure is honoured to invite all leisure operators for the Mapic in Cannes, this year. 

    Mapic in Cannes is held from November 13th through 15th. Yet it kicks off with a special day, fully dedicated to Leisure and Entertainment, on November 12th. 

    Leisure Day is the new international event to create lively experiences for physical spaces. The full-day event will welcome leisure operators ranging from e-gaming and theme parks to live music, museum, art galleries, wellness and food, as well as retailers, brand owners, suppliers, urban planners, media, architects and property developers.

    It gathers 500 participants including leisure operators & suppliers, brand owners & media, urban planners & cities, architects, retailers & property developers to co-create new sustainable business models in order to build vibrant lifestyle destinations..

    For more information about Mapic Leisure Day and to request your invitation, please visit the Official Website. When filling in the form, type 'Imagine Leisure'  at 'I am invited by' Mapic Partner. We look forward to meeting you there.


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  • 06.08.2019 Seminar leisure and real estate

    On the 26th of September Imagine Leisure will be hosting the first Leisure & Real Estate Seminar, organised by the dutch real estate platform Vastgoedjournaal.nl. There are several interesing guests from various organisations, like operators, municipalities and project developers.

    The seminar will address developments within the market, opportunities within The Netherlands, interesting concepts and more. Imagine Leisure is exited about this initiative.

    Click here for an extensive report.