Do you have plans to develop an area or specific location into a real destination, creating a magnet for visitors? But you don't know what would fit best and adds true value to the area?

The Destination Development Plan might be the perfect solution for you! Imagine Leisure starts with an analysis of the existing leisure facilities in the region. Based on your vision, ambitions, objectives and framework, we determine the most suitable and viable new opportunities. This results in a extensive Destination Development Plan, substantiated by (international) benchmark data and a thorough methodology.

This creates a 'reason to visit' which does not cannibalize on the existing operations, but rather reinforces it. The Destination Development plan forms the basis of the execution, because at Imagine Leisure, we like to make things happen!

The next steps for realising the ambitions:

  • Creating an impressive bid book to attract new leisure
  • Selecting potential investors/operators (long list & short list)
  • Approaching new concepts and operators, convincing them, visiting & receiving interested parties
  • Negotiations and closing a deal

Would you like to know more? Then contact us!